ASUS is taking personal technology to the next level with its immersive exhibition, “Design You Can Feel,” at Dubai Design Week 2025. Showcasing the perfect fusion of innovation, emotion, and functionality, the exhibit highlights how ASUS transforms everyday devices into objects of desire designed to be felt, owned, and adored.
The exhibition, held at Atrium Building 5 in Dubai Design District (d3), invites visitors on a sensory journey beyond traditional tech displays. Here, attendees can experience ASUS’s latest devices up close, explore interactive installations, and even purchase products at exclusive Design Week offers.
“Zenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we’ve reached a new era one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life,” said Coraline Lin, Marketing Director of ASUS.
Explore the Zenbook Ceraluminum™ Signature Edition
The exhibition’s centerpiece is the Zenbook Ceraluminum™ Signature Edition, crafted from ASUS’s proprietary Ceraluminum™ a lightweight, durable material combining ceramic and aluminum. Available in four nature-inspired finishes, this ultra-premium laptop delivers a tactile experience like no other, giving visitors a glimpse into the future of luxury tech.
Complementing the laptop is the AL-FORM Furniture Range, featuring sculptural chairs made from Ceraluminum™, and a bespoke Ceraluminum™ Bukhoor burner, offering a UAE-inspired sensory layer that blends technology with local culture.
Interactive Highlights at the Exhibit
ASUS has designed several hands-on experiences to engage visitors:
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“Thincredible Table” – A hands-on disassembly experience revealing what makes ASUS laptops ultra-thin, durable, and desirable.
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SUSA by Future Facility – An AI-powered conceptual device made from oxidized Ceraluminum™, redefining how people interact with modern technology.
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Tech-Art Installation by Dr. Ahmad AlAttar – An immersive artwork by the Emirati roboticist and artist, converting touch into sound to highlight the emotional connection between humans and technology.
Exclusive Design Week Offers on ASUS Laptops
For the first time, ASUS combines a design exhibition with a purchase campaign. Attendees can enjoy up to AED 2,000 off select Zenbook and ProArt laptops, available both on-site and online through the ASUS eShop.
Featured devices include:
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Zenbook S16 (UM5606) – 16” Copilot+ powerhouse
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Zenbook DUO (UX8406CA) – Dual-screen innovation
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Zenbook A14 (UX3407) – World’s lightest Copilot+ PC
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ProArt P16 (H7606) – Creator-grade performance
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ProArt PZ13 (HT5306) – Versatile 2-in-1 detachable
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ProArt PX13 (HN7306) – Convertible creator experience
Whether you’re a creative professional, student, or tech enthusiast, this is the perfect opportunity to experience the latest ASUS laptops and take home cutting-edge technology at the best price of the year.
Visit ASUS at Atrium 5, d3 to feel the design, explore the innovation, and take your favorite device home
