Samsung Gulf Electronics has officially unveiled the new Galaxy S26 Series, bringing a new generation of AI-powered mobile experiences designed to simplify everyday smartphone use. The new lineup includes the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra, all built with advanced artificial intelligence capabilities that aim to make daily tasks faster and more intuitive.
Customers in the UAE can now pre-order the new devices until March 10, 2026 through Samsung’s official channels and selected retail partners.
A Smarter, More Intuitive Galaxy AI Experience
The Galaxy S26 Series introduces Samsung’s most advanced mobile AI platform to date. Built around intelligent assistance, the devices are designed to anticipate user needs, provide contextual suggestions, and help users complete tasks more efficiently.
New AI-driven tools such as Now Brief, Now Nudge, and an upgraded Circle to Search with Google deliver personalized reminders, contextual information, and enhanced object recognition. These features aim to streamline everyday actions like planning schedules, finding information, and navigating apps.
The series also features an upgraded version of Bixby, now redesigned to support more natural conversations. Users can adjust device settings or complete tasks simply by speaking in everyday language. In addition, the devices support multiple AI assistants, including Google Gemini and Perplexity AI, offering users more flexibility in how they interact with their smartphones.
Advanced Privacy Protection for Everyday Use
Recognizing the growing need for privacy in public spaces, the Galaxy S26 Ultra introduces an industry-first built-in Privacy Display. This technology controls how light from the screen spreads across viewing angles, ensuring that the display remains visible to the user while limiting side-angle visibility from nearby people.
Users can customize privacy levels with options such as Partial Screen Privacy for notifications or Maximum Privacy Protection for complete discretion.
Additional security tools also run quietly in the background. One example is AI-powered Call Screening, which helps identify unknown callers and provides a summary of the caller’s intent before users decide to answer.
Professional Photography Made Simple
The Galaxy S26 Series continues Samsung’s focus on advanced mobile photography. Improved Nightography technology allows users to capture clearer photos and videos in low-light environments, helping preserve detail even in challenging lighting conditions.
Combined with Galaxy AI editing tools, users can capture, enhance, and share their content with fewer steps. The AI-powered editing capabilities enable quick adjustments and creative enhancements directly on the device.
Performance Built for All-Day Use
Samsung has equipped the Galaxy S26 Series with its most powerful mobile hardware yet. The devices are powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform, optimized for AI processing, power efficiency, and improved thermal management.
The new Super Fast Charging 3.0 technology also significantly reduces charging time, allowing the battery to reach up to 75% charge in approximately 30 minutes, helping users stay productive throughout the day.
Galaxy Buds4 Deliver Premium Audio Experience
Alongside the smartphone launch, Samsung also introduced the Galaxy Buds4 Series, designed to enhance the connected Galaxy ecosystem.
The new earbuds deliver Hi-Fi audio performance, providing clearer sound reproduction, deeper audio detail, and minimal distortion. Designed for everyday use, the earbuds seamlessly connect across Galaxy devices and are optimized for calls, music, and multimedia content.
Samsung Executive Commentary
According to Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, the Galaxy S26 Series marks a shift in how users interact with smartphones.
He noted that the new lineup moves the industry closer to AI-native mobile devices, where intelligent features operate in the background to simplify everyday tasks. He also highlighted the importance of privacy innovations, particularly the new display protection system that helps users feel more comfortable using their devices in public environments.
Availability in the UAE
The Galaxy S26 Series is currently available for pre-order in the UAE until March 10, 2026 through Samsung’s official website, Samsung stores, and select retail partners.
The smartphones are available in four color options:
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Cobalt Violet
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Sky Blue
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Black
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White
Pre-Order Benefits
Customers who pre-order the devices can benefit from several offers, including:
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Memory upgrade promotions
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Samsung Members rewards, including subscriptions to entertainment and lifestyle services
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Trade-in savings of up to AED 2,599
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Optional Samsung Care+ coverage for additional device protection
Galaxy S26 Series Pricing in the UAE
| Model | Price |
|---|---|
| Galaxy S26 Ultra (1TB) | AED 7,099 |
| Galaxy S26 Ultra (512GB) | AED 5,899 |
| Galaxy S26 Ultra (256GB) | AED 5,099 |
| Galaxy S26+ (512GB) | AED 5,099 |
| Galaxy S26+ (256GB) | AED 4,299 |
| Galaxy S26 (512GB) | AED 4,399 |
| Galaxy S26 (256GB) | AED 3,599 |
