HMD Global is redefining the mobile technology landscape with a bold focus on sustainability. We spoke with Sanmeet Singh Kochhar, SVP of HMD Global – Europe and AMEA (Asia, Middle East, and Africa), to understand how the brand is making mobile devices more sustainable, repairable, and accessible.
Sustainability in Action: What It Really Means
Sanmeet explains that sustainability is at the core of HMD’s operations:
“Sustainability is in our DNA; it’s not an afterthought. It shapes everything we do from product design and packaging to shipping and after-sales service. We use recyclable materials, reduce packaging waste, and take a full-lifecycle approach to every device we make.”
HMD’s strategy goes beyond environmental impact. It also focuses on empowering communities. For instance, in Africa, HMD collaborates with M-KOPA to provide smartphone microfinancing, helping people access technology while promoting financial inclusion. On the logistics front, HMD is reducing carbon emissions by shifting deliveries from air to sea freight.
Their commitment has earned them the EcoVadis Platinum Medal for 2025, marking the fourth consecutive year the company has been recognized in the top 1% of global businesses for sustainability.
Making Phones Repairable: A Game-Changer for Mobile Longevity
HMD is one of the few mobile brands offering self-repairable phones. Sanmeet explains the philosophy behind this:
“We wanted to challenge the idea that phones should be replaced every year. Why not make them fixable? HMD devices allow users to replace screens, batteries, and ports using simple tools and guides. Repairability extends product life, reduces e-waste, and gives users more control over their devices.”
The HMD Skyline, for example, features a new cam-shaft design, making repairs faster and easier than ever. This approach makes sustainability accessible to everyday users, not just tech enthusiasts.
Affordable Sustainability: Technology for Everyone
One of the biggest challenges in eco-friendly technology is affordability. HMD believes that sustainable phones shouldn’t cost more:
“Our goal is to make responsibly made tech available to everyone. We focus on devices that are durable, secure, and environmentally friendly, without breaking the bank.”
Whether it’s a parent buying a first phone for their child or a business equipping a team, HMD offers smart, practical, and eco-conscious mobile solutions.
Digital Detox and Sustainability: A Human-First Approach
HMD also emphasizes digital wellness as part of its sustainability mission:
“Sustainability isn’t just about the environment it’s about people. Our digital detox features help users unplug, reduce notifications, and reclaim focus. This human-first philosophy ensures healthier relationships with technology.”
By encouraging mindful device usage, HMD promotes long-term digital well-being alongside eco-friendly practices.
The Middle East: A Key Market for Sustainable Mobile Technology
The Middle East is fast becoming a hub for conscious consumers seeking alternatives to the fast-tech cycle.
“Durability, repairability, and affordability resonate perfectly with the values of today’s Middle Eastern customer. Consumers here are increasingly looking for tech that lasts and doesn’t harm the planet.”
HMD’s approach aligns with this shift, positioning the brand as a leader in sustainable mobile technology across the region.
What’s Next for HMD Global?
Looking ahead, HMD plans to expand its repairable portfolio, increase the use of recycled materials, and minimize waste across all operations. Beyond products, the brand aims to set new industry standards, proving that sustainable, user-friendly technology is not just possible it’s preferable.
Sanmeet sums it up:
“People don’t want more tech; they want better tech. Something they can trust, repair, and hold onto. That’s what HMD is about building mobile devices that respect both the user and the planet.”
