RetailGPT, a pioneering Generative AI platform connecting digital and physical retail, is establishing a new standard for understanding consumer behavior. Developed by Pathfinder, a retail technology solutions provider with 20 years of experience, RetailGPT aims to close the industry knowledge gap in tracking, comprehending, and predicting shopper behavior.
Despite many retailers only having insights into 10-15% of their customer base, RetailGPT is set to elevate that understanding to 45%. Pathfinder, a leader in retail technology, empowers retailers to enhance customer engagement and drive business success.
Sadique Ahmed, CEO of Pathfinder, stated, “Our two decades of data are crucial for this advancement. We have built numerous technology platforms for global brands, including over 30 airports and more than 150 shopping centers. These platforms have helped clients better understand their needs for personalizing offerings. With RetailGPT, we are enabling businesses to deepen their customer understanding and personalization efforts through an AI-powered knowledge platform.”
Empowering Retailers
RetailGPT is specifically designed to integrate brick-and-mortar and e-commerce experiences. This digital platform features a smartphone app powered by Generative AI, serving as an extension of physical stores. Its launch is anticipated to revolutionize the retail sector, encompassing malls, stores, restaurants, and supermarkets.
RetailGPT will redefine how retailers comprehend customer journeys, spending patterns, and behaviors, enabling unprecedented levels of personalization in customer communication.
“Retailers can select the products they want their customers to see, creating tailored recommendations based on AI-driven insights into shopping behaviors and preferences,” explains Sadique.
“We aim to personalize each shopper’s digital experience, enhancing engagement. RetailGPT allows retailers to ensure their products are easily discoverable while making informed decisions based on customer behavior. For instance, they can track how frequently a customer shops and gain insights into their interests elsewhere, enabling them to offer exclusive deals that engage and reward customers.”
Future Plans
Pathfinder is set to list on NASDAQ this month, marking a significant milestone for RetailGPT. The company has recently secured $325 million in funding from Silver Rock Group to accelerate RetailGPT’s growth over the next three years, focusing on product development and market expansion.
As RetailGPT prepares for its launch in the Middle East in early 2025, Pathfinder encourages retailers to be among the first to utilize these powerful insights to transform their customer engagement strategies.
With Asad Properties already signed on in Saudi Arabia, Sadique noted, “We aim to onboard 3 million retailers across the Middle East by 2028, extending our operations beyond the UAE, Saudi Arabia, India, and Sri Lanka.”
