Samsung is taking its television strategy further into the AI era with the launch of its 2026 TV range across the UAE and Gulf, introducing smarter viewing features across everything from premium Micro RGB and OLED screens to The Frame and more accessible Mini LED models.
The new lineup marks another step in Samsung’s push to make artificial intelligence a more central part of the home entertainment experience. For 2026, the company is expanding its Vision AI Companion technology across its 4K-and-higher television range, bringing AI-based picture, sound and content features to a wider selection of models.
Rather than limiting AI to image enhancement, Samsung is positioning its Vision AI Companion as a more interactive feature that can help users discover what to watch, listen to and even explore for food-related content.
Micro RGB Leads Samsung’s Premium TV Push
At the top of the 2026 range sits Samsung’s Micro RGB technology, available through the R95H and R85H series in screen sizes from 65 inches all the way up to 115 inches.
The technology uses individually controlled red, green and blue micro LEDs to achieve more precise control over color and brightness. Samsung has also equipped the displays with Glare Free technology to reduce reflections, making them better suited to rooms with significant ambient light.
Samsung’s Micro RGB AI Engine Pro works behind the scenes to adjust elements such as color, motion and depth. Other technologies, including Micro RGB Precision Color 100, Color Booster Pro and HDR Pro, are designed to further improve color reproduction and contrast.
The R95H additionally carries Safety for Eyes and Circadian Rhythm Display certifications from VDE, highlighting Samsung’s focus on viewing comfort alongside image performance.
OLED Gets More Versatile
Samsung’s OLED portfolio is also expanding for 2026 with the introduction of the S95H, S90H and S85H.
The company is extending its Glare Free technology to the S90H, following its previous availability on the S95F. The feature is designed to minimize reflections while preserving OLED’s characteristic deep blacks and vibrant colors.
The flagship S95H takes a slightly different approach by combining entertainment technology with Samsung’s lifestyle-focused design philosophy.
It introduces Pantone Validated ArtfulColor and becomes Samsung’s first OLED television to support the company’s Art Store. Its FloatLayer Design uses a slim metal frame to create an appearance inspired by gallery displays.
Gaming is another major focus. Samsung’s Ultimate Gaming Pack brings together Motion Xcelerator 165Hz and support for VRR technologies including AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible.
The Frame Finally Reaches 98 Inches
For consumers who want their television to double as part of their interior design, Samsung has expanded The Frame with its largest screen size yet.
The new 98-inch The Frame is particularly notable for the Gulf market, where larger homes and living spaces make large-format displays increasingly relevant. The television features a slim 30.9mm profile and comes with an Amber Brown bezel designed to maintain the appearance of framed artwork.
When the TV isn’t being used for movies, shows or gaming, Art Mode gives owners access to more than 5,000 artworks through the Samsung Art Store.
Samsung is also offering The Frame Pro for customers seeking a higher-end display. It combines Neo QLED technology with Glare Free technology, Pantone Validated ArtfulColor and Wireless One Connect for a cleaner installation.
Mini LED Makes AI More Accessible
Samsung isn’t reserving its latest technologies for the premium end of the market.
The 2026 Mini LED range includes the M80H and M70H, both offered in 55-, 65-, 75- and 85-inch configurations.
The M80H sits higher in the range and includes Samsung’s NQ4 AI Gen2 Processor, Motion Xcelerator 144Hz and an AI Sound Controller that dynamically manages dialogue and sound effects.
The M70H takes a simpler approach while retaining the key benefits of Mini LED, including Mini LED HDR, a 4K processor, Motion Xcelerator and Adaptive Sound.
Samsung Expands Its Audio Ecosystem
The TV launch is being accompanied by two new lifestyle-focused audio products: the Music Studio 7 and Music Studio 5.
The Music Studio 7 features a 3.1.1-channel configuration, Hi-Resolution Audio and Dolby Atmos. Samsung’s expanded Q-Symphony system can also connect up to five compatible audio devices with a Samsung television, allowing users to build a more immersive home audio setup.
Meanwhile, the Music Studio 5 is aimed at smaller spaces and focuses on wireless music playback. Its design was created by Erwan Bouroullec, while Samsung’s AI Dynamic Bass Control technology is designed to deliver stronger low-frequency performance without sacrificing clarity.
Launch Offers Across the Gulf
Samsung’s 2026 TV lineup is now being rolled out through Samsung’s online platform, Samsung Brand Stores and selected retail partners across the Gulf.
The 98-inch The Frame comes with some of the most notable launch incentives. Buyers can receive up to 12 months of Samsung Art Store access, while selected offers also include complimentary Music Studio speakers. Deliveries for the 98-inch model are scheduled to begin from September 1, 2026.
Additional promotions include access to streaming and entertainment services such as OSN TV, TOD, Yango Play, WATCH IT, Spotify Premium Standard, Amazon Prime and Samsung TV Plus for up to 12 months, depending on the purchase channel and eligible product.
Samsung is also offering selected financing and payment promotions, including extended 0% BNPL periods for online purchases and discounts through eligible digital wallets and FAB credit cards.
AI Becomes the New Battleground for TVs
Samsung’s 2026 range shows how quickly the television market is moving beyond traditional improvements in resolution and screen technology.
With AI now being integrated into picture processing, sound, gaming and content discovery, Samsung is attempting to turn the television into a more personalized home entertainment hub.
From the massive 115-inch Micro RGB models to the art-focused 98-inch The Frame and the more accessible Mini LED range, the company’s latest lineup gives consumers a wider selection of ways to bring AI-powered entertainment into their homes.
